Adaptability is the key to success in the fast changing social media market. With the number of different social platforms in existence, it is quite literally impossible to keep up with all of them without some kind of help. Thankfully, you’re not alone. There are dozens of different tools out there to help you manage your social activity. Here are 10 tools than can streamline your social media marketing and thrive.
One of the most powerful social media tools at your disposal, Hootsuit is a dashboard that allows you to manage multiple profiles on multiple, different social websites, including Facebook, Twitter, Google+, LinkedIn, Foursquare, and more. Apart from streamlining administration of social media, it allows you to integrate third party applications and tools to expand the functionality of the program. It allows you to set up five profiles for free.
A tool focused on Facebook and Twitter, Crowdbooster combines powerful options for automated posting and tracking your posts on either of the networks with an analytical engine. As such, not only will you be able to review how popular your content is, but the program will also offer recommendations when to post to maximize exposure. It will also track your most engaged fans and allow you to respond to them individually. Prices start at $9 per month for one
A Twitter application aimed at power users, TweetDeck allows you to monitor and manage an unlimited number of accounts, schedule tweets in advance, review statistics, notify you when something notable happens and much, much more. The biggest advantage of TweetDeck is that it’s entirely free.
A tool aimed at a professional social marketer with a budget, Viralheat is a highly sophisticated monitoring and management tool for the most popular platforms, like Twitter, Facebook, or Google+, with added functionality for LinkedIn, Pinterest, and YouTube. Blogs and forums are included as well. The key feature is the analytic engine, which allows you to track products and compare their success in social media. The cheapest option starts at $49.99 per month, with 15 social accounts and 2 search profiles.
Focusing on Facebook, Twitter, LinkedIn, and YouTube, Sprout Social offers the ability to track results on Twitter and Facebook, as well as set up Web Alerts to monitor mentions of your brand or company on non-social media sources, such as blogs, news sites, and more. The prices start at $39 for managing 10 profiles, publishing and scheduling messages, and somewhat limited monitoring.
If you’re looking to build your Facebook following, the default Facebook Analytics tool may not be enough. Pagelever is an affordable alternative that tracks the performance of your pages on the social network, allowing you to generate instantly understandable charts and other graphical representations of data. The biggest advantage of Pagelever is that it tracks changes made to the Facebook platform and updates the tool accordingly.
One of the most effective comment plugins, Disqus allows readers to sign in through multiple services, including OpenID, Facebook, Twitter, Google, and, of course, the Disqus account. The best feature of Disqus is that it tracks comments and allows users to return to the conversation at any moment, allowing you to readily engage your users.
For an avid blogger, Evernote is practically essential. Its key advantages is the ability to create standardized blog templates, plan your blogs out, keep track of your writing, and, of course, synchronize whatever you write between computers.
A fully integrated tool for social marketing and building an Internet presence, HubSpot offers a very simple, easy-to-use content management system, blogging platform, tools for nurturing and tracking leads, creating landing pages, and, of course, keyword and SEO tools. It’s an excellent all-in-one package. Prices start at around $225, tailored individually to each customer.
Although not a tool designed to manage social media per se, Zite is an incredibly useful tool to keep tabs on the latest developments in the world and the Internet and share them instantly. Available for mobile devices such as iPhone or the iPad, this personalized magazine builds on content you read and publish on social media, also allowing you to share it on Twitter, Facebook, LinkedIn, and even Evernote. Best of all, it’s free.
Take that Step
There you have it. It is all up to you to choose the best tools to help your social media marketing as well as management flourish.