The importance of social media marketing is no longer a secret in the world of business. This particular article focuses on a beloved photo-sharing platform, Pinterest, and on how it can help businesses make more money. Read below for 20 ways your online business could market on Pinterest.
Apart from regular user accounts, Pinterest offers entrepreneurs the opportunity to either convert their current account or open a completely new one, especially dedicated for businesses.
Use your business’s name as the username for your Pinterest account.
The Verification Badge
This allows you to verify your website so that Pinterest members can find out more about your business.
Stay In the Loop
Pinterest offers business members constant updates on upcoming features and services. Hence, you should keep abreast of these features and services to help your business.
Widgets and Buttons
Pinterest offers various features that help business members connect with the community and drive traffic back to their website.
Use Clear and Sharp Images
Take advantage of the power of visual impact. Pinterest allows users to post photos and videos, which gives you the best opportunity to display your products.
Posting photos of your products can help you attract potential customers to your main website.
Special Offers and Events
If your products are not necessarily too visual, you can still pin photos and videos of special events you have coming up.
Pay attention to what you write in the description box that goes along with your photos and make sure you also include your business’ name.
Connect With Other Social Networks
Photos uploaded on Pinterest can be shared on other networks, such as Facebook, thus further increasing your business’ visibility.
Every time someone accesses your website via Pinterest, a new backlink is created. Backlinks are one of the most important ways of increasing rankings in search engines.
Personalize Your Account
Instead of using standard Pinterest boards, you could create your own, which could highlight your personality and your business’ uniqueness. This also makes it easier for your potential clients to find what they are looking for.
Download the Pinterest app, available for iPhone and Android, so that you can pin photos on the go, from wherever you are.
Advertise on your main website that you are active on Pinterest and encourage visitors to follow your activity.
Try to use keywords in the description that goes along with the photos you post so that other members can easily find you in their searches.
You can either post a how to video or a visual inforgraphic tutorial that can teach members about your product or service.
Follow the Trends
Click on the “Popular” button on the homepage to see what Pinterest members are looking for and adapt your pins accordingly.
Fill in the about section of your profile with useful information about yourself and the business you are running.
Make sure that you post something on a constant basis. This should maximize the number of people who get to see your products. Twice a day should do it.
Engage With Other Users
Make sure you comment on other people’s pins from time to time because this can help you build relationships in the Pinterest community.
The list of ways in which your business could market on Pinterest could go on and on, but these are some of the most important. If you have no already integrated Pinterest in your marketing strategy, you should definitely consider it.