Facebook is undoubtedly one of the most popular social networks around and it is a favorite pass time for millions of users every single day. However, while most people use Facebook to share photos or keep in touch with friends, some have managed to use its powers for business. If you too would like to take advantage of these powers, read below to find out which Facebook features will impact your online business positively.
Facebook gives you the opportunity to promote your business, products, and services completely free of charge, as long as you use the basic features of this social network. Setting up an account and posting photos and info relating to your company is incredibly easy to achieve and it is one of the least demanding advertising techniques available for an online entrepreneur. Facebook is an easy way to keep your followers updated with what’s going on in your business and it lets you inform them in no time about your latest offers and discounts.
Unlimited Potential Customers
A Facebook professional account gives a business a virtually infinite target audience to tap into. Considering that Facebook has millions of active users that go online every day, any business account opened on this social network has the potential of reaching countless customers. A Facebook account will not reach the top overnight, but with constant and steady involvement, you will slowly start attracting more potential customers.
Facebook has recently released a feature that allows people who manage business accounts to assign administrative roles, such as manager, content creator, advertiser, moderator, and insight analyst, to other members who can help them administrate the account. Through this feature, Facebook has made it easier for business owners to delegate responsibilities and manage their accounts in a smoother and effortless way.
Reach a Wider Audience
Although standard Facebook features ensure a decent exposure for posts made by a member, people who own a business account can have their posts promoted in exchange for a fee. This fee ensures that any posts you make will reach the news feed of more people that liked your page than normally. Though using the feature requires a small financial investment it is definitely worth it, considering that your business can reach a much wider audience than usual. In order to be able to use this features, the Facebook account has to have at least 400 likes.
Another Facebook feature allows users to schedule when a certain update, photo, status, or video, should be made visible to other members. This allows you to upload all the info you want at once and set the dates when they should be made visible, thus saving you the hassle of having to update your account every day.
These are some of the most important Facebook features that can impact a business in a positive way. If you want your online business to grow even more and you have not yet opened your business account on Facebook, make sure you do this. You will definitely not regret it.