Search engine optimization, or SEO for short, represents the process through which a web page owner can increase the visibility of their website in a search engine’s results. SEO is a pivotal Internet marketing strategy, which many Internet users still tend to overlook. Read below to find out what exactly SEO is and how important it is.
What Is SEO All About?
The basic principle behind SEO is altering a website in such a way that it ranks higher on a search engine’s result page, or SERP. In some situations, SEO may involve editing just the content; in others, it may require altering the HTML and associated coding. This Internet marketing technique takes into consideration how search engines function and what users usually search for, known as keywords. Different keywords characterize different niches, so each web page owner has to research what his or her target audience searches for in order to be able to implement SEO.
By implementing SEO, a website will rank higher on a SERP and more users will be able to see it and access it. In this way, a web page owner can significantly improve traffic levels. SEO manages to do this because it takes into account the algorithm used by the majority of search engines as well as the density and location of a keyword introduced by the user within a certain web page.
How Can One Accomplish SEO?
There are two main types of SEO: onsite and offsite and each of them is accomplished differently. Onsite SEO refers to integrating keywords that users tend to search for in key areas of a website, in order to generate a higher rank. Additionally, these keywords should have a certain density within the website. For example, keywords relating to the topic of the website should be integrated in headlines or titles. Offsite SEO is accomplished by acquiring backlinks. Backlinks are links from other web pages that direct back to your website.
Another way of classifying SEO strategies is into white hat and black hat techniques. White hat techniques, on one hand, adhere to a search engine’s guidelines. Black hat techniques, on the other hand, improve ranking through ways that are not approved by search engines and involve some sort of deception.
How Important Is SEO?
SEO is undoubtedly a useful Internet marketing technique, but this does not mean that it is suitable for anyone or that it is the only factor involved in successful online ventures. The importance of SEO resides in the fact that, once combined with other marketing techniques, it can significantly help improve a website’s ranking, traffic and, as a result, its revenue. Because of this, SEO is one aspect of marketing that any web page owner should take into account and try to implement to see if it works for them.
The information provided in this article should be enough for any Internet user to truly understand what SEO is. There are many technical details associated with it, of course, but the answers given above should suffice.