Coca-Cola has a blog, so does Facebook, believe it or not. More and more companies are seeing the advantages to creating a corporate website blog. A blog is a great way to spread information while allowing your customers to interact with your company in a unique way. There are many reasons why you should get a blog for your corporate website.
It Keeps You In the Present
Blogging is current; someone must manage it constantly to keep it relevant. People will quickly forget about your blog if you are not posting regularly, so you must keep it faithfully updated (this will represent your company’s reliability as well). It requires constant creative thinking and planning in order to continue a dynamic between company and consumer. This dynamic is almost impossible to achieve through a traditional corporate website, which is why you should consider adding a blog to yours.
You Will Learn
A great deal of writing goes into a blog, and to update regularly you or your writer will have to do some research along the way. You will inevitably learn about new prominent business topics, new forms of technology, and different methods of conducting business. This learning is beneficial to running a business and is quite enjoyable anyways. Consider a corporate blog as motivation to stay caught up with the rest of the business world.
Your Customers Will Learn
When events change, or projects are cancelled, a blog creates a more personal environment where a company can go into detail on important decisions. This lets the company’s consumer base feel connected to the company and also that they understand the situation better. By constantly explaining your company’s plans, you will create a sense of trust with your readers that they will not forget.
Search Engine Optimization
Search engine Optimization (SEO) is the process of making your site appear more frequently and higher up on search engine lists. Blogging’s frequent content posting allows the site to contain more keywords, more current content, and thus score better with search engines. If you want a way to get your corporate website noticed online, a corporate blog can give you an Internet presence that nothing else can. This is a key factor in owning a successful corporate website.
Get Customer Feedback
Imagine if you could get feedback from your customers before you have even made any changes. Blogs are a fantastic conversation sphere where you can alert consumers to upcoming changes in the company and get their almost immediate responses. You might find ideas that even your employees could not come up with, or save yourself from releasing an unpopular product by paying attention to how many negative comments you receive. Many companies pay huge amounts of money for accurate customer feedback, and a blog can give that to you for free.
A blog can take your traditional corporate website and add a whole new dimension to it. Your consumers could then communicate with you and share their feedback on your company’s newest ideas and thoughts. You will learn a great deal about the business world by opening a blog, and all this extra knowledge will reflect in the success of your sales. Basically, you should really consider getting a corporate blog for your website.